Telling stories has always been at the core of what I do. Whether writing and editing for all types of media, from national newspapers to industry-leading websites, or writing for global brands, I have extensive experience to call on.

Uncommon Sense has enabled me to expand what I write about and offers an additional showcase for my work, which connects the latest thinking across disciplines to offer more clarity in our complex, constantly changing world.

I’m available for all kinds of projects - one-off features, supplements, publications (online or offline), copywriting or anything else that requires clean, precise copy that tells a story.

A born storyteller

  • CES 2023 automotive

  • A niche too far? 4Car

  • The secretive world of armoured vehicles - Daily Telegraph

  • How to beat stress when driving - Men's Health

Content marketing

Content marketing is now one of the main ways in which brands build relationships with consumers.

And those consumers - exposed to 7 hours of content a day - prefer great storytelling, rather than intrusive ads or overt promotion.

That means your content can’t be about you: it’s about giving the consumer something they want.

So what is in it for you?

As a publisher, a brand can lead a potential customer through the sales funnel, then build a relationship with them through the lifetime of the ownership. That makes customer retention far easier. And a lot cheaper.

That’s not all. Effective content also creates opportunities for sales enablement and lead generation - and can help create richer customer data.

Redline Content can help you unlock all these benefits.