About Redline Content

My name is Craig Thomas. I tell stories. It’s how I make sense of life and the world, and it’s what I do for a living.

I’ve worked as a writer and editor for large media organisations such as Channel 4, Sky, The Guardian, The Sun, The Daily Telegraph, Channel 5 and the Daily Express.

My commercial writing experience includes content marketing for clients including adidas, cinch, Shell, Siemens Bosch, E.ON, Suzuki, HERE Technologies, Royal Bank of Scotland Private Banking, Lombard and Gridserve.

Over the last 20 years, my work has embraced these two disparate strands of storytelling: journalism and brand content.

As the number of outlets for traditional journalistic storytelling declines, brands are becoming publishers themselves: who tells stories might change, but those stories still need to be told.