https://www.redlinecontent.co.uk/blog daily 0.75 2023-07-04 https://www.redlinecontent.co.uk/blog/just-stop-alienating-your-allies monthly 0.5 2023-07-04 https://www.redlinecontent.co.uk/blog/sussexed-out monthly 0.5 2023-06-20 https://www.redlinecontent.co.uk/blog/why-content-marketing-is-like-a-film-script monthly 0.5 2023-03-30 https://www.redlinecontent.co.uk/blog/the-generation-gig-gap monthly 0.5 2022-12-12 https://www.redlinecontent.co.uk/blog/what-a-waste-of-time monthly 0.5 2022-12-12 https://www.redlinecontent.co.uk/blog/capitalism-isnt-just-a-leftie-word monthly 0.5 2022-09-16 https://www.redlinecontent.co.uk/blog/resist-the-marshmallow monthly 0.5 2022-08-30 https://www.redlinecontent.co.uk/blog/cats-and-conspiracies monthly 0.5 2022-08-16 https://www.redlinecontent.co.uk/blog/surveillance-capitalism monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/f97fd701-31b0-49e4-bce2-7d156a179086/Turkey.jpg Blog - Bye bye privacy The tech companies are therefore able to monitor what we do and think - and then make money from it. This is what gives birth to the concept of surveillance capitalism, defined as ‘a new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction and sales’. Zuboff explores in her book how tech corporations have been able to get away with this extraordinary feat of daylight robbery and what the implications are for us as individuals and as societies. It’s pretty chilling stuff, but if you own a smartphone, you should read this book. Now some of you might be thinking that I’ve fallen for one of the many conspiracy theories that seem to be flying around the world. Fair point. But this is a well-researched, learned book by a Harvard-educated social scientist who has been examining how technology affects human behaviour and society since the 1970s. She knows her stuff - which is why it’s an international bestseller. But if you still have any doubts, here’s something that happened to me just yesterday. My wife and I were talking the brother-in-law of a friend, who had recently gone on holiday to Turkey and had a hair transplant while he was there. We joked about it for a couple of minutes, after my wife asked me whether I’d have a hair transplant if I was going bald (if you’ve seen the current state of my thick, shoulder-length hair, you’d know how funny that is). I was sitting in my office, my wife was standing by the door and my phone was on my desk, switched off. I use a Solitaire app that I like to play in idle moments. I don’t pay for an ad-free version, so I get an advert served after each game. I played the game yesterday evening, a couple of hours after the conversation with my wife. Lo and behold, the ad I got served after the first games I played was… for hair transplants in Turkey. We’ve all joked about how spooky it is to see adverts that are targeted at something we’ve posted or searched for. The reality is, however, that these ads are not a coincidence: they are very specifically targeted at us, by advertisers that have bought the data we give away every day to the tech companies. And if you think that this is scary, the ultimate aims of surveillance capitalism - changing our behaviour to make it more predictable for marketers - could lead you to tear your hair out. Then again, if you do that, I know a clinic in Turkey that could help. https://www.redlinecontent.co.uk/blog/always-meet-your-heroes monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/7d087c57-6a68-454d-ae35-66bb5aff12fa/TELEMMGLPICT000001788495_trans_NvBQzQNjv4BqJ61vzz04dL8TGY7q0lARm1G49rqyw7WZZJ86nPiyDp8.jpeg Blog - Always meet your heroes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redlinecontent.co.uk/blog/tubes-bikes-and-automobiles monthly 0.5 2022-06-07 https://www.redlinecontent.co.uk/blog/blog-post-title-two-p6kwj-tkpa3 monthly 0.5 2025-01-21 https://www.redlinecontent.co.uk/blog/blog-post-title-one-2nzjc-cx8ph monthly 0.5 2022-05-29 https://www.redlinecontent.co.uk/blog/new-single-out-now-w5a7z monthly 0.5 2022-05-29 https://www.redlinecontent.co.uk/blog/collaboration-with-dj-13-days-8zl9p monthly 0.5 2022-05-23 https://www.redlinecontent.co.uk/playlists daily 0.75 2023-04-01 https://www.redlinecontent.co.uk/playlists/late-night monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/playlists/no-words monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/playlists/acceptable-in-the-80s monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/playlists/a-little-bit-rock-a-little-bit-country monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/playlists/blog-post-title-two-8lfr3 monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/playlists/blog-post-title-four-7c8pd monthly 0.5 2023-01-24 https://www.redlinecontent.co.uk/contact daily 0.75 2022-05-04 https://www.redlinecontent.co.uk/about daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/58a66177-fe91-41e9-a3bb-c9d9fc7e3d55/Me%2C+8+%26+shelter+crop.jpg About Born from experience Redline Content was launched by Craig in 2009, in the wake of the global financial crisis. Not the most auspicious of starts but, to paraphrase the lyrics of New York, New York, if you can make it then… That crisis had a huge impact on many industries, accelerating trends already in play and introducing new, previously unforeseen challenges. Traditional media outlets were already experiencing a double whammy of reduced reach and lower advertising revenues: lack of investment was now added to the mix. Consumers are still hungry for information, though. Brands can sate that hunger by becoming publishers themselves. And that’s where we come in… https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/34e0f5df-7d0a-4a52-936f-30f8a9052621/DLS_3399.jpg About About Redline Content Redline Content founder Craig Thomas knows how to tell a story. He has worked as a writer and editor for large media organisations such as Channel 4, Sky, The Guardian, The Sun, The Daily Telegraph, Channel 5 and the Daily Express. He’s also been a juror on the UK Car of the Year since the inception of the awards. In addition, content marketing clients have included adidas, cinch, Shell, Siemens Bosch, E.ON, Suzuki, HERE Technologies, Royal Bank of Scotland Private Banking, Lombard and Gridserve. Over the last 20 years, Craig’s work has embraced these two disparate strands of storytelling: journalism and brand content. As the number of outlets for traditional journalistic storytelling declines, brands are becoming publishers themselves. While who tells stories might change, those stories still need to be told. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/7b00ac7c-6e85-47d0-8899-f22a114c3437/AM3_8605.jpg About Automotive expertise As the traditional media industry faces existential challenges, the automotive industry is about to cross some Rubicons of its own. The increasingly urgent demands of the climate crisis are prompting the industry pivot away from CO2-emitting internal combustion engines and towards electric vehicles. Consumer demand for increased connectivity, and the technological possibilities of automated vehicles, will also usher in a mobility revolution in the next decade. And as we’re all persuaded to walk and cycle more, what does this more active travel mean for the future of car ownership? Automotive and mobility brands will have plenty of stories to tell consumers over the coming years. Becoming a trusted source of information, about all the changes ahead, will help those brands build more lasting - and more profitable - relationships with their customers. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/d34c37e8-d7f8-4647-90a6-10780a01f4e8/ct_72E6342.jpg About Why content marketing? Content marketing is now one of the main ways in which brands build relationships with consumers. And those consumers - exposed to 7 hours of content a day - prefer great storytelling, rather than intrusive ads or overt promotion. That means your content can’t be about you: it’s about giving the consumer something they want. So what is in it for you? As a publisher, a brand can lead a potential customer through the sales funnel, then build a relationship with them through the lifetime of the ownership. That makes customer retention far easier. And a lot cheaper. That’s not all. Effective content also creates opportunities for sales enablement and lead generation - and can help create richer customer data. Redline Content can help you unlock all these benefits. https://www.redlinecontent.co.uk/home daily 1.0 2023-01-06 https://www.redlinecontent.co.uk/services daily 0.75 2022-09-20 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/aa23c33f-a9af-49ae-9b61-da2d805dc7ff/Untitled-3.jpg Services - Content consultancy Working in the media and marketing industries for the last quarter of a century has been… let’s say interesting. Our time in the content trenches have coincided with some pretty seismic shifts in both industries. Technological developments and the emergence of the internet have more than ‘disrupted’ these industries: transformation is a more accurate word to describe the paradigm shift that digitisation has instigated. We have seen these changes at first-hand - both triumphs and disasters - and learned multiple lessons along the way. The same is true for start-ups. We’ve worked for some that have gone from tiny acorns to great oaks - and others that have crashed and burned, thanks to unrealistic objectives, a lack of basic market understanding and poor decision-making. As a result, we’re in an ideal position to help brands - whether new or established - understand how to best use content in pursuit of wider business objectives. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649183185904-W28HPSQYT31KPA5OH6S0/cinch.jpg Services - Content strategy Creating the right content strategy involves aligning the brand’s objectives with content that offers solutions to customers. Find out what your audience wants, create engaging content, distribute it at scale and well, then track reactions and customer journeys. Simple. We know how to create a strategy that involves research, ideation, creation and production of content that will reflect your brand’s values, nurture and resonate with consumers, and achieve your business goals. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/d059f5a2-a022-4b39-bd10-02ab7f9c0b42/Screenshot+2022-04-12+at+21.22.51.jpg Services - Content creation Creating high-quality content has always been at the core of what we do. Whether writing and editing for all types of media, from national newspapers to industry-leading websites, or creating content for global brands, we have extensive experience to call on. We’re available for all kinds of projects - one-off features, supplements, publications (online or offline), copywriting or anything else that requires clean, precise copy that tells a story. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649801241637-2ZMVVH9NUNS11HSKVWZ6/Screenshot+2022-04-11+at+23.09.21.png Services - Content operations Managing content operations requires an overview of the content and its lifecycle, meeting the challenges of tracking, organising and optimising content across your content portfolio. Our extensive experience of production journalism means that we can help streamline your content processes, keep content organized and troubleshoot any problems that can arise in the publishing journey. https://www.redlinecontent.co.uk/movie daily 0.75 2023-01-25 https://www.redlinecontent.co.uk/consultancy daily 0.75 2023-04-01 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/b3e535f1-a1d3-4e66-bd7b-ac81a0d821cc/FRA_4471.jpg Consultancy - We know content Redline founder Craig Thomas has a long and successful career as a journalist, editor and content creator, working for national newspapers, the Press Association, Channel 4 and Sky. As a freelance, clients have included agencies such as Iris Worldwide, Tribal Worldwide and agencies that don’t have ‘Worldwide’ in their name. All this experience means that Craig understands what best practices are - and where things can go awry, too. If it’s true that you learn more from failures than successes, then we also have plenty of those to draw on: we’ve seen the effects of corner-cutting and a lack of understanding of what constitutes good content, for example, which have informed future projects. As brands increasingly become publishers of everything from websites to full content marketing programmes, the expertise to make those endeavours a success is crucial. Your staff might be enthusiastic and talented, but experience and a thorough understanding of creating the right content to fulfil your objectives might be limited. That’s where we come in. https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1679019356566-8C18I32GZTA7FME7MWRJ/unsplash-image-DbLlKd8u2Rw.jpg Consultancy - How we can help your brand Redline Content can offer a range of services to suit your particular content creation set-up. We can advise, educate, develop and focus your staff, and their output, to achieve your aims. And we can even help you define those aims and objectives, using our experience to enable you to prioritise them realistically for your available budget. We can audit your existing content and advise on what works and what doesn’t. We can help you establish an effective content strategy and ensure that the brand adheres to it over time, returning at intervals to update our audit and offer suggestions about how to adhere to the content plan. We can help you establish a brand tone of voice - one that is genuinely reflective of your brand and not just a shopping list of corporate clichés. We can offer training for your staff, helping them to write clearly and with purpose, understanding the brand’s objectives and the tone of voice. Our flexibility means that you can use as many or as few of our services as you need. Whatever your content operation needs, to maximise the value it adds to your brand, we can help provide it. https://www.redlinecontent.co.uk/store daily 0.75 2023-02-01 https://www.redlinecontent.co.uk/store/p/9-ways-content-marketing-will-bring-oem-brands-closer-to-their-customers monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1675281343357-7MS4XYSCXIXMCZHDLSC6/Screenshot+2023-02-01+at+19.55.20.png Store - 9 ways content marketing will bring OEM brands closer to their customers https://www.redlinecontent.co.uk/portfolio daily 0.75 2023-01-25 https://www.redlinecontent.co.uk/portfolio/content-creation monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649800331605-D0RS3T3WC4D32UIQLJ1D/How%2Btimes%2Bhave%2Bchanged%253A%2Bhas%2Btechnology%2Bmade%2Bus%2Blose%2Bour%2Bpatience%253F%2B%257C%2BBlog%2B-%2BE.jpg Portfolio - Content writing E.ON - Losing our patience https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649717648406-O1QKFFFGA12HJEC4W3BZ/Extra%2BMile%2B-%2BClassic%2Band%2BVintage%2BCars.jpg Portfolio - Content writing The Hartford - Classic cars https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649783591251-WZMI5KKUASXH7I06ZHF3/Four%2Bwheels%2Band%2Ba%2Bsmartphone%253A%2Bthe%2Bfuture%2Bof%2Burban%2Bmobility%253F.jpg Portfolio - Content writing HERE360 blog post https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649717724632-SPVHBZ41I68SVC15ZIMS/RBS%2BPremier%2B%257C%2BModern%2Bclassics.jpg Portfolio - Content writing RBS Private Banking - Modern classics https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649717627894-XJ9RLFF8X33SW1OAXOTR/E.ON%2B-%2Bbusting%2Bthe%2Bmyths%2Bon%2Bthe%2Broad%2Bto%2Ba%2Bcleaner%2Btomorrow%2B%257C%2BBlog%2B-%2BE.jpg Portfolio - Content writing E.ON - EV myth busting https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649783615686-HYOOL3WUNUYGQ9W6J08S/The%2Broad%2Bto%2Bhands-free%253A%2Bautomated%2Bdriving%2Btrends%2Bfor%2B2022.jpg Portfolio - Content writing HERE360 blog post https://www.redlinecontent.co.uk/portfolio/economia-fleet-guide monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/15fe9b36-d9b8-4359-aef6-0947bc89558e/Screenshot+2022-04-11+at+23.17.45.png Portfolio - economia fleet guide https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/d43faf28-f28b-4d0a-999b-0d71f87fff1b/Screenshot+2022-04-11+at+23.18.30.png Portfolio - economia fleet guide https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/0a2cd30c-c309-4428-bdbc-ba94b1ee434c/Screenshot+2022-04-11+at+23.09.21.png Portfolio - economia fleet guide https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/938137c5-cd4c-41d4-98d2-65420e8a1528/Screenshot+2022-04-11+at+23.18.59.png Portfolio - economia fleet guide https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/39bd6e63-8233-4af2-ad14-0e55fdad8d8b/Screenshot+2022-04-11+at+23.19.12.png Portfolio - economia fleet guide https://www.redlinecontent.co.uk/portfolio/gridserve monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649711087057-PZN7XX8D5CRO87GHHQCP/Electric%2BVehicle%2BGuides%2B2%2B%257C%2BGridserve.jpg Portfolio - Gridserve Electric car guides https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649711121354-YSMTDHK52J1YIEU2VVJ7/Leasing%2BGuides%2B%257C%2BGridserve.jpg Portfolio - Gridserve Leasing guides https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649711150955-F9YLRMMWNOTLEO3PV1GA/Charging%2BGuides%2B%257C%2BGridserve.jpg Portfolio - Gridserve Electric vehicle charging guides https://www.redlinecontent.co.uk/portfolio/new-portfolio-item monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/2629f5fd-e986-4830-ab32-abe60e6048aa/Screenshot+2022-03-31+at+23.03.04.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/9bbff4c5-dc7f-44d4-9984-7066a08a5d54/Screenshot+2022-03-31+at+23.12.52.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/32912d5a-348b-4daf-b79d-8685e778f631/Screenshot+2022-03-31+at+23.13.11.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/65362d7c-b219-48b2-859b-0597daed86e5/Screenshot+2022-03-31+at+23.13.31.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/6fe68d9b-b18c-4688-b0e8-8e116316ca52/Screenshot+2022-03-31+at+23.13.49.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/5779351c-9fda-41ee-b891-6e69b65d6e95/Screenshot+2022-03-31+at+23.16.13.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/fed96dec-b9a8-44e1-b19d-0101df6c98fb/Screenshot+2022-03-31+at+23.17.37.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/f1cd170e-29ed-43d5-9ff9-0cefaeefbf25/Screenshot+2022-03-31+at+23.17.50.png Portfolio - ignition https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/dd3d30ad-f4d7-4517-bbab-693555d0e61f/Screenshot+2022-03-31+at+23.20.02.png Portfolio - ignition https://www.redlinecontent.co.uk/portfolio/freelance-journalism-b2c monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649702776011-BGTKNCS0TSC04KZU4VHX/How%2Bto%2Bbeat%2Bstress%2Bwhen%2Bdriving.jpg Portfolio - Freelance journalism - B2C Men's Health https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/f7550533-5d08-4ab2-b065-1a4446384f95/Screenshot+2022-04-11+at+23.27.21.png Portfolio - 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Freelance journalism - B2C Daily Telegraph - driving shoes https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649782246656-5CTTCQMHWHRHNRMHB4QP/Best%2Bcity%2Bcars%2Bfor%2Bunder%2B%25C2%25A310%252C000%2B-%2BCarGurus.co.jpg Portfolio - Freelance journalism - B2C CarGurus - City cars under £10K https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649782754421-NRKK3XEGWDPQKZNAUFUV/Best%2BUsed%2B7-Seater%2BCars%2B-%2BCarGurus.co.jpg Portfolio - Freelance journalism - B2C CarGurus - Best camping cars https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/1649782409629-M9C1ZZAF7447RC7W3892/Hyundai%2BI10%2BReview%2Band%2BBuying%2BGuide%253A%2BBest%2BDeals%2Band%2BPrices%2B%257C%2BBuyaCar.jpg Portfolio - Freelance journalism - B2C BuyaCar - Hyundai i10 https://images.squarespace-cdn.com/content/v1/623a060225dd700ba8c44e2b/0730c580-8784-45dd-8361-1c250a2b461b/Screenshot+2022-03-31+at+23.21.44.png Portfolio - Freelance journalism - B2C ignition - 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